Packaging The Story – Blurb? Huh?
Remember Dust Jackets?
In the age of Kindle, when did we last wander through a library, or a book store, with hard back books? Did those plastic book covers, adorned with cover art, title, and author’s name, catch your eye?
Were you sufficiently intrigued to open it, read the description, and continue on to the back cover? On paperbacks, you might have turned to the back cover.. On e-books, click Read More.
We sometimes call them blurbs.